The Micro-Script Rules: It's not what people hear. It's what they repeat... by Bill Schley

Author:Bill Schley [Schley, Bill]
Language: eng
Format: mobi
Tags: Business, Finance
ISBN: 9780982694121
Publisher: N.W. Widener, New York
Published: 2010-10-15T04:00:00+00:00

Remember the Rules that Govern DSIs

I. The Official DSI Definition:

The DSI is your value proposition reduced to one ultimate advantage—the one item your customers would choose if they could choose just one.

It’s what you’re best at, that’s important, believable, measurable, and own-able.

II. The DSI Rules of Thumb:

1. The One Item of Carry-on Rule.

2. The Five Ingredients Rule:

“Best at,” Important, Believable, Measurable, Own-able.

3. The Universal Paradox:

Narrower and Sharper go Wider and Farther.

4. Simple Always Wins.

5. Specific is Terrific.

6. The 3Rs: Repeat, Repeat, Repeat.

7. The Other People’s Heads Rule.

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